Blockbuster’s No Late Fee Policy Keeps Me In Touch

I don’t recall hearing about how Blockbuster’s fine-print laden no late fees campaign is paying off for me, but I can say that I do rent more movies now because I know that regardless of what the sticker on the box says, the real due date is in 7 days. Can’t make it back by Monday, no problem! I’ve got to wonder how that is affecting their bottom line.

For me there’s an interesting side effect. My membership is still associated with my parents’ house (for the record, I haven’t lived there since 2000), so they get little reminders in the mail when my movies are “late” before the real deadline is up. Then we can talk about said movies. Everybody wins!

Except those poor people waiting for the movie.