Universal Principles of Design

I’m taking an engineering psychology class called “Applied Design of Software User Interfaces” this spring, for which our optional text book is “Universal Principles of Design : 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design“. The title is a mouthful, but this book is a real gem. Its more of an encyclopedia with 100 topics covered in two pages each, with one page of text with references to the primary/seminal works, and the other page devoted to beautifully illustrated and designed examples of the effect described in action.

I’d recommend it to anyone interested in effective design of any kind, or even just to read the interesting psychological explanations of certain effects.

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